Fitness is not just about training our bodies. Training our minds keeps everyone involved in the fitness club motivated and absorbed and ensures that members keep coming back to train. And we all know that repeat visits lead to increased retention rates.

So, understanding what makes everyone tick helps you to engage with members in the right way.
Our Fitness Club Dynamics programme uses behavioural assessments to give owners, managers and trainers the tools to understand what language to use to engage members and form a deeper connection. This in turn leads
to the club achieving its targets and members getting the most out of the services offered by the club.